Way Of BJJ is an innovative Brazilian Jiu Jitsu School andTech Startup revolutionizing the world of BJJ. They have redefined martial art straining through their unique approach that provides accelerated skill development, bypassing conventional methods. Additionally, their app offers detailed breakdowns of techniques, thereby empowering coaches and individuals to enhance their Jiu Jitsu capabilities faster, regardless of their location around the globe.

I specialize in the creation of engaging short-form content for TikTok, aimed at maximizing brand awareness for this phenomenal movement.The content and strategies I crafted for them have led to a significant dominance of the Jiu Jitsu industry on TikTok, with their follower base surging from 0 to over 10,000 within just a month.

Currently, their followers have exceeded 30,000. Not only did these strategies elevate their standing as an authority on TikTok, but the repurposed short-form content also accelerated their growth on platforms like Instagram and YouTube—achieving a tenfold increase.

Check out the Way Of BJJ content on their socials: